We've known Mr Fox for many years. He's written fantastic, dynamic copy for a whole host of our clients, slotting them in alongside his regulars such as Coke, Lloyds TSB and Hasbro.
Dan came to us with a simple proposition. Make my site better than every other copywriter out there. We rose to the challenge.
Like his copy, Dan wanted something that would stand out from the crowd. It was clear from the start that we needed something that focussed on the copy itself. Together with Dan we created a design for typographically-driven site that made every single word special.
We also needed a small, flexible, light-weight CMS for behind the scenes. After extensive research we settled on Perch. Dan loves the site and the people @grabaperch even did a small interview with him about his experience — read it here.
So, what did we actually do?
- Information Architecture
- Development (Perch)